FCKH8’s ‘F-Bombs for Feminism: Potty-Mouthed Princesses’ Video: More F*****g harm than good?

Reblogged from The Belle Jar.

Belle Jar

Before reading this article, please watch the following video:

When I watched FCKH8’s video ‘F-Bombs for Feminism: Potty-Mouthed Princesses’, my initial thoughts were “YES! THIS IS BRILLIANT!’- I loved the tenacity, the humour; and the great, big, fucking sweartathon. I wasn’t offended by the language or the content of the video, neither were the people who shared the video with me. I must confess; I didn’t even register that it was an advert for a clothing company. Fellow Belle Jar writer Rose shared my reaction, that the video was effective and subversive. However, it was through social media that we both discovered that people had a genuine grievance with FCKH8’s video.

Hardly anyone was offended by the swearing; but several people expressed disgust at the content, stating that it was irresponsible ‘feminist propaganda’ that was re-enforcing negative feminist stereotypes, and giving feminism a bad name. I immediately tried to reason against…

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